A native Apple publishing app

Own your words.
Own your site.

Selfish turns your writing into a fast, private website you publish straight to your own server — from your iPhone, iPad, or Mac. No platform. No lock-in. No one between you and your readers.

Local-first Static & fast SFTP, S3, Netlify, Cloudflare & GitHub Your data stays yours
Selfish floppy disk
// 01 — The problem

You don't own your blog. You're renting it.

Your words, your audience, your URLs — all sitting on someone else's platform, one policy change away from disappearing. Selfish gives it back.

MEDIUM
Changes the rules whenever it wants.
SUBSTACK
Takes a cut of what your readers pay.
WORDPRESS.COM
Gates your features behind a plan.
// 02 — How it works

Write. Generate. Publish.

01

Write

A clean native composer — write in plain text with light formatting, attach photos, and check a live preview that matches the finished page exactly.

02

Generate

A complete static website: every post rendered to fast, standalone HTML with a responsive theme, sitemap, and RSS feed.

03

Publish

Push to your own server over SFTP, to S3-compatible storage, or straight to Netlify, Cloudflare Pages or GitHub Pages. Selfish uploads your files and shows the progress — skipping anything that hasn't changed.

// 03 — Why static

Static sites are quietly the best sites.

Just plain HTML that loads instantly, ranks well, survives traffic spikes, and costs almost nothing to host — anywhere you like.

[01]
No database
to hack
[02]
No server code
to patch
[03]
No monthly
platform fee
[04]
Loads instantly,
ranks well
// 04 — Everything it does

SSG power, without the terminal.

WRITE
  • Fast composer for posts and pages — plain text with light formatting
  • Bold, italic, links, headings & quotes, straight from a toolbar
  • Attach photos — optimized automatically, placed inline where you put them
  • Live preview that matches the published page exactly, with autosave & drafts
  • Categories and tags, with archive pages
GENERATE
  • Clean, responsive static HTML — 4 built-in themes
  • SEO-friendly: meta tags, sitemap.xml, RSS feed
  • Custom header / footer snippets
  • Per-site theming — plus optional premium themes
PUBLISH
  • Five ways to publish: SFTP, S3, Netlify, Cloudflare Pages or GitHub Pages
  • SFTP with password or SSH-key auth (RSA & Ed25519)
  • S3-compatible: Amazon S3, R2, B2, Spaces, MinIO
  • Netlify, Cloudflare & GitHub Pages — deploy with a token
  • Connection test, automatic directories, per-file progress & host-key pinning
OWN
  • Local-first storage — content lives on your device
  • Credentials in the Keychain only — never in a database or log
  • No tracking, no analytics, no account required
  • iCloud sync keeps every device in step — through your own iCloud
// 05 — Privacy & values

Be selfish with
your data.

Most apps want your content in their cloud, your audience behind their login, and your habits in their analytics. Selfish wants none of it.

Local-first
Your posts and media live on your device — and sync across your own devices through iCloud, never our servers.
Keychain-only
Your server credentials — SFTP passwords, SSH keys, S3 secrets, Netlify, Cloudflare & GitHub tokens — live in Apple's Keychain and nowhere else. Not in a database, not in source, not in any log.
No tracking
We don't analyze you. Your published sites run no scripts, set no cookies and phone home to nobody — just a credit link in the footer.
No lock-in
Your output is plain HTML you can host, move, and back up forever.
Yours to leave with
Delete the app and your sites keep running. That's the test.
// 06 — Multi-site

One app. As many sites as you run.

A personal blog, a project page, a photo journal, a client's site — manage them all from one place, each independent, each yours.

Personal blogfieldnotes.example
Photo journalaperture.photo
Project pagehomelab.sh
Client's sitethemargin.ink
// 07 — The directory

Built with Selfish.

SUBMIT YOUR SITE →

Three example sites, made with Selfish, showing what it produces — Field Notes, homelab.log and The Margin, each on a different theme included with the app. Community submissions are reviewed by a human and listed in the directory.

Static, fast, and yours to host anywhere. Exactly what Selfish makes.
// 08 — Pricing

Simple, honest pricing.

Buy it once, use it on your iPhone, iPad, and Mac. No subscription, no per-site fee, no upsell to "unlock publishing."

THE APP
INTRODUCTORY PRICE
£3.99once

Selfish is on the App Store now. £3.99 is a one-time introductory price — it rises to £9.99 in December. One universal purchase covers iPhone, iPad and Mac. Regional pricing may vary.

  • iPhone, iPad & Mac — one universal app
  • Unlimited sites & posts
  • SFTP, S3, Netlify, Cloudflare & GitHub Pages — 4 built-in themes
  • Every future update included
DOWNLOAD ON THE APP STORE

/* Optional premium themes are separate one-time purchases — publishing is never paywalled. */

Your site is waiting. It just needs you to be a little selfish.

Out now for iPhone, iPad and Mac. £3.99 introductory price until December.

DOWNLOAD ON THE APP STORE